Bio.

Ernesto (also known by his pseudonym ERRE)

Graduated from ITESO (Guadalajara) with a specialization in Transmedia Design for the Creative Industries from Fontys Academy (Netherlands).

Ernesto considers himself an artist who experiments with the search for humanity within the surreal.

His career began by telling stories through the direction of independent Hip-Hop music videos [Cxsinensis, cKovi], later expanding to Regional and Mexican Pop artists [El Arturo, Caloncho].

He has worked as a director, co-director, editor, and colorist for both independent artists and record labels [Universal Music Mexico, Altiplano Ecosistema Artístico, Influye Agency]. The videos he has directed have accumulated over 750,000 views in total.

Since 2022, he has ventured into advertising, directing digital campaigns for alcoholic beverages and nutritional supplements [Hecho Tequila Soda, Yeke Whole Foods, Valablanca], always maintaining his surreal voice, visual aesthetic, and passion for storytelling.

Today, he constantly seeks to present striking, sensitive, surreal, and experimental moving images—always aiming to captivate audiences and immerse them in the worlds he creates.

In his projects, artistic sensitivity, collaborative work, and human-centered leadership are the most important values. He empowers his collaborators to push boundaries visually, emotionally, and aesthetically.

Text written by Mariana Gómez (2025)

ESCRITO POR MARIANA GOMEZ EL 15 DE OCTUBRE DEL 2023.